Wednesday, January 25, 2012

Joke of the day

When I was young I used to pray for a bike, then I realized that God doesn't work that way, so I stole a bike and prayed for forgiveness.
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Famous Birthdays on this Day in History

 Birthdays in History for Wednesday 25th January 2012

749 - Leo IV, the Khazar, Byzantine emperor (775-80)
1037 - Su Tung-p'o, [J Sotoba], China, layman/poet/administrator [or Dec 19]
1477 - Anna de Bretagne, wife of Maximilian of Austria & Louis XII
1509 - Giovanni Morone, Italian theologist/diplomat/cardinal/"heretic"
1540 - Edmund Campion, London, saint/Jesuit martyr (Decem Rationes)
1615 - Govert Flinck, Dutch painter (Isaac blesses Jacob)
1626 - John van de Cappelle, Amsterdam, landscape painter
1627 - Robert Boyle, Ireld, physicist/chemist/author (experiments with color)
1634 - Gaspar Fagel, lawyer/pension advisor of Holland (1672-88)
1640 - William Cavendish, 1st Duke of Devonshire, English soldier and statesman (d. 1707)
1688 - Juraj Jánošík, famous Slovak outlaw (d. 1713)
1708 - Pompeo Girolamo Batoni, Italian painter
1736 - Joseph-Louis Lagrange, Turin, Italy, mathematician and astronomer
1739 - Charles François Dumouriez, French general (d. 1823)
1750 - Johann Gottfried Vierling, composer
1759 - Robert Burns, Alloway Scotland, poet (Auld Lang Syne)
1766 - Hans CE Freiherr von Gagern, German advisor to Dutch king Willem I
1770 - Francis Burdett, British politician
1777 - Elias Canneman, Dutch liberal minister of Finance (1813-14)
1794 - François-Vincent Raspail, French chemist (d. 1878)
1796 - William McGillivray, Old Aberdeen, naturalist
1806 - Daniel Maclise, Irish painter
1814 - Francis Harrison Pierpont, governor (Union), died in 1899
1826 - Rembt T H P L A van Boneval Faure, Dutch MP
1834 - Pablo Hernandez Salces, composer
1839 - Seldon Connor, Brigadier General (Union volunteers), died in 1917
1841 - John Arbuthnot Fisher, Ceylon, 1st Baron Fisher/admiral of the fleet
1844 - Frederick E Kitziger, composer
1851 - Arne Garborg, Norwegian playwright (Bondestudentar)
1851 - Jan Blockx, Belgium, opera composer (Sea Bride princess of Herberg)
1858 - Giuseppi Radiciotti, composer
1858 - Kokichi Mikimoto, Japanese pearl farm pioneer (d. 1954)
1860 - Charles Curtis, (R) 31st US VP (1929-33)
1864 - Julije Kempf, Croatian historian and writer (d. 1934)
1866 - Emile Vandervelde, President (1900–1918) of the International Socialist Bureau and Minister of 3 Belgian governments (d. 1938)
1874 - Hewlett Johnson, [Red Dean of Canterbury], English bishop
1874 - [William] Somerset Maugham, Paris, British novelist/poet (Of Human Bondage)
1878 - Ernst Alexanderson, Swedish-born television pioneer (d. 1975)
1880 - Francis George Scott, composer
1881 - Emil Ludwig, German biographer (Diana, Son of Man)
1881 - Gustave Frederic Soderlund, composer
1882 - Virginia [Adeline] Woolf, London, author (Jacob's Room, To Lighthouse)
1884 - Edward Kilenyi, composer
1885 - A J Else Mauhs, German/Dutch actress (Eline Vere, L'aiglon)
1885 - Kitahara Hakushū, Japanese poets and children's writers (d. 1942)
1886 - Wilhelm Furtwängler, German conductor (d. 1954)
1887 - Diego Valeri, Italian author/poet (Le Gaie Tristezze)
1889 - Vladimir Vladimirovich Scherbachov, composer
1891 - Dame Gwen Ffrangcon-Davies, Britian, actress (Cleopatra)
1891 - William C Bullitt, 1st US ambassador to USSR
1896 - John Moores, British gambling magnate/multi-millionaire
1898 - Joachim Wach, German/US philosopher/sociologist (Understanding)
1899 - Ace Goodman, KC Mo, comedian (Easy Aces)
1900 - Mildred Dunnock, Balt, actress (Baby Doll, Nun's Story)
1900 - Theodosius Dobzhansky, Ukraine, genetist/writer (Mankind Evolving)
1900 - Yojiro Ishizaka, Japanese writer (d. 1986)
1901 - Eric Brown, architect
1901 - Martin De Alzaga, Argentine racing driver (d. 1982)
1902 - Gerard P M Knuvelder, Dutch literature historian (Vocation, Kitty)
1902 - Pablo Antonio, Filipino modernist architect (d. 1975)
1903 - "Sleepy" John Estes, rocker
1904 - Frans Goedhart, Dutch journalist/founder (Het Parool)
1908 - Lord Iliffe, English publisher (Coventry Evening Telegraph/Autocar)
1908 - W H V "Hopper" Levett, cricket keeper (England in 1 Test in Calcutta)
1910 - Harold Watkinson, politician/businessman
1910 - Hendrik Willem Hans Osieck, composer
1911 - Julia Frances Smith, composer
1912 - Lucius E Burch Jr, US lawyer/civil rights leader
1913 - Luis Marden, American photojournalist (d. 2003)
1915 - Michael Duane, educationalist
1917 - Ilya Prigogine, Russian scientist Nobel Laureate (d. 2003)
1917 - Jânio Quadros, Brazilian politician (d. 1992)
1918 - Ken Mayers, actor (Robbie Robertson-Space Patrol)
1918 - Ernie Harwell, American baseball sportscaster
1919 - Edwin Newman, NYC, newscaster/journalist/author (NBC-TV, Comment)
1919 - Patricia Louise Dalton, chair (Sherlock Holmes Society of London)
1921 - Alfred Reed, composer
1921 - Russell Reading Braddon, Australian author
1922 - Jules P de Palm, Antilles writer
1922 - Raymond Baxter, British TV host/author (Fast Lady)
1923 - Eva Zeller, writer
1923 - Rusty Draper, American country and pop singer (d. 2003)
1923 - Shirley Mason, American psychiatric patient (Commonly known as "Sybil") (d. 1998)
1924 - Lou "The Toe" Groza, AAFC, NFL tackle, kicker (Cleveland Browns)
1925 - Eric Dempster, cricketer (NZ slow bowl of mid-50's, bowling avg 109.5)
1925 - Giorgos Zampetas, Greek musician and songwriter (d. 1992)
1927 - Antonio Carlos Jobim, composer
1927 - Gregg Palmer, SF, actor (Scream, To Hell & Back)
1927 - Seung Sahn, zen teacher (Korean line)
1928 - Eduard Shevardnadze, Soviet Georgia, foreign minister of USSR (-91)
1928 - Jérôme Choquette, Quebec lawyer and politician
1930 - Tanya Savicheva, Russian diarist (d. 1944)
1931 - Dean Jones, Decatur Ala, actor (Ensign O'Toole, Company, Love Bug)
1931 - Harold Lloyd Jr, actor (Frankenstein's Daughter)
1931 - Paavo J Haavikko, finnish writer/poet/husband of Marja-Liisa Vartio
1931 - Stikkan, Stig Anderson, music entrepreneur
1933 - Corazon Aquino, 11th President of the Philippines
1934 - Elizabeth Allen, Jersey City NJ, actress (Laura-Bracken's World)
1935 - António Ramalho Eanes, 17th President of Portugal
1936 - Dan Schaefer, (Rep-R-CO, 1983- )
1936 - Diana Hyland, Cleve Hgts Ohio, actress (Peyton Place, 8 is Enough)
1937 - Don Maynard, NFL receiver (NY Jets), #13
1937 - Kathleen Tynan Halton, writer
1937 - Ange-Félix Patassé, President of the Central African Republic
1938 - Betico Croes, Arubian politician (Status Aparte)
1938 - Etta James, [Jamesette Hawkins], US singer (Roll With Me Henry)
1938 - Shotaro Ishinomori, Japanese manga author (d. 1998)
1938 - Leiji Matsumoto, sJapanese creator of anime.
1939 - Gabriel Romanus, Swedish politician
1941 - Elzie "Buddy" Baker, race-car driver
1941 - Gregory Sierra, American actor
1942 - Carl Eller, American football player
1942 - Eusébio, Portuguese footballer
1943 - Tobe Hooper, American film director
1944 - Anita Pallenberg, Italian model
1945 - Leigh Taylor-Young, Wash DC, actress (Peyton Place, Alice B Toklas)
1946 - Josephine M Verspaget, sociologist/Dutch MP (PvdA)
1946 - Ronnie Brandon, rocker (McCoys)
1946 - Silvio Blatter, writer
1947 - Tostão, Brazilian footballer
1947 - Ángel Nieto, Spanish motorcycle racer
1948 - Gueorgui Chichkine, Russian painter
1948 - Ros Kelly, Australian politician
1949 - John Cooper Clarke, English punk-poet
1950 - Gloria Naylor, US author (Women of Brewster Place)
1950 - Michael Cotton, rocker (Tubes)
1951 - Steve Prefontaine, Coos Bay Oregon, 5K (Olympics-4th-1972)
1952 - Sara Mandiano, French singer and songwriter
1952 - Timothy White, American journalist (d. 2002)
1953 - Malcolm Green, rocker (Split Enz-I Got You)
1953 - The Honky Tonk Man, American professional wrestler
1953 - Mark Weil, Uzbek theatre director (d. 2007)
1954 - Condredge Holloway, Alabama, CFL quarterback (Ottawa, Toronto)
1954 - Richard Finch, rock bassist (KC & Sunshine-That's the Way I Like It)
1954 - Ricardo Bochini, Argentinian footballer
1954 - Kim Gandy, American feminist
1955 - Joe Strummer, vocalist/guitarist (Clash-Rock the Casbah) [or 8/21/53]
1956 - Andy Cox, rock guitarist (Fine Young Cannibals-She Drives Me Crazy)
1957 - Edmund Theodore Sylvers, rocker (Sylvers)
1957 - Jeff Gossett, NFL punter (Oakland Raiders)
1957 - Jenifer Lewis, actress (Girl 6, Meteor Man, Sister Act)
1957 - Martha Elizabeth Thomsen, Moses Lake Wash, playmate (May, 1980)
1957 - Eskil Erlandsson, Swedish politician
1957 - Andrew P. Harris, American politician
1958 - Dinah Manoff, NYC, actress (Elaine-Soap, Carol Weston-Empty Nest)
1958 - Gary Brian Tibbs, London, rock bassist (Adam & The Ants, Roxy Music)
1958 - Harti Weirather, Austrian alpine skier
1961 - Michele Tobin, Chicago Ill, actress (Fitzpatricks)
1961 - Vivian Balakrishnan, Singaporean politician
1962 - Chris Chelios, Chicago, NHL defenseman (Chicago Blackhawks, Team USA)
1963 - Carl Fysh, rocker (Brother Beyond-Can You Keep a Secret)
1963 - Joe Lloyd, Highland Park Ill, Canadian Tour golfer (1993 Space Coast)
1964 - Bob Sweeney, Concord, NHL center (NY Islanders, Calgary Flames)
1964 - Chip Foster, actor (Chip & Pepper's Surf's Up Saturday)
1964 - Pepper Foster, actress (Chip & Pepper's Surf's Up Saturday)
1964 - William Thomas Andrade, Fall River MA, PGA golfer (1991 Kemper Open)
1965 - Brian Holman, Winfield Ks, pitcher (Cin Reds, Seattle Mariners)
1965 - Esa Tikkanen, Helsinki FI, NHL left wing (Panthers, Canucks, Oly-B-98)
1966 - John [Vo] Velyvis, North Adams Mass, rower (Olympics-1996)
1966 - Mark Schlereth, NFL guard (Denver Broncos-Superbowl 32)
1966 - Paul Ranheim, St Louis, NHL left wing (Hartford Whalers)
1966 - Pavel Torgajev, Nizhnij Novgorod, NHL left wing (Calgary Flames)
1966 - Richie Lewis, US baseball pitcher (Florida Marlins)
1966 - Chet Culver, American politician, governor of Iowa
1967 - Mario Brunetta, hockey goaltender (Team Italy 1998)
1967 - Marty Calder, St Catharine ON, 62 kg freestyle wrestler (Oly-12-92,96)
1967 - Randy Mckay, Montreal, NHL right wing (NJ Devils)
1967 - Mark Bamford, American writer/director
1968 - Lynette Brooky, NZ, golfer (NZ Open 1993/94)
1968 - Roosevelt Collins, WLAF DL (Amsterdam Admirals)
1968 - Tim De Leede, cricketer (Holland batsman 1996 World Cup)
1969 - Heidi Wolfgramm, rocker (Jets)
1969 - Jesse Harte, Rome Ga, heavy metal vocalist (Southgang-Tainted Angel)
1969 - Nolan Harrison, NFL defensive tackle (Oakland Raiders, Pitt Steelers)
1969 - Penny Moore, WNBA guard/forward (Charlotte Sting)
1969 - Kina, American singer
1970 - Chris Mills, NBA forward (Cleveland Cavaliers, NY Knicks)
1970 - Milt Stegall, CFL receiver (Winnipeg Blue Bombers)
1970 - Pau Coll, WLAF kicker/safety (Barcelona Dragons)
1970 - Scott Hendrickson, CFL guard (Saskatchewan Roughriders)
1971 - Herman Smith, NFL/WLAF defensive end (Tampa Bay Bucs, London Monarchs)
1971 - Jordan Young, Thunder Bay Ont, Canadian Tour golfer (1992 Purdue)
1971 - Kerry Taylor, US baseball pitcher (San Diego Padres)
1971 - Kevin Williams, receiver/kick returner (Az Cardinals, Dallas Cowboys)
1971 - Konstantin Matoussevich, Israel, Men's high jump (Oly-7th-1996)
1971 - Tommie Jones, WLAF cornerback (Amsterdam Admirals)
1971 - Vincent Brisby, NFL wide receiver (New England Patriots)
1971 - Luca Badoer, Italian race car driver
1971 - China Kantner, San Francisco, American actress and daughter of Grace Slick
1971 - Ana Ortiz, American actress and singer
1973 - Anthony Harris, linebacker (Miami Dolphins)
1973 - Elvis Presley Jr, alleged son of Elvis Presley
1973 - Marco Battaglia, tight end (Cincinnati Bengals)
1973 - Rodney Young, NFL safety (NY Giants)
1973 - Terrell Wade, Rembert SC, pitcher (Atlanta Braves)
1973 - Geoff Johns, American comic book writer
1973 - Chris Guy, American professional wrestler
1974 - Adam Meadows, offensive tackle (Indianapolis Colts)
1974 - Daniel Sproule, Australian field hockey halfback (Olympics-96)
1974 - Jonathan Bryan Colling, Boston, rocker (4 Fun-Unbelievable Fun Boys)
1974 - Robert Budreau, Canadian film director
1975 - John Piersma, US, 200m/400m freestyle swimmer (Olympics-4th-96)
1975 - Dat Phan, Vietnamese stand-up comedian
1975 - Mia Kirshner, Canadian actress
1975 - Tim Montgomery, American athlete
1976 - Tara Fleming, N York Ontario, LPGA golfer (1992 LPGA Corning-10th)
1976 - Mario Haberfeld, Brazilian racing car driver
1978 - Christine Lakin, actress (Alicia Lambert-Step by Step)
1978 - Mandy Carraway, Miss Kansas Teen USA (1996)
1978 - Denis Menchov, Russian cyclist
1978 - Jason Roberts, English-born footballer
1978 - Derrick Turnbow, Major League Baseball Player
1979 - Rodrigo Ribeiro, Brazilian racing driver
1979 - Pi Hongyan, French badminton player
1979 - Gabe Jennings, American distance runner
1980 - Amanda Michelle Burns, Miss West Virginia Teen USA (1997)
1980 - Xavi, Catalan Spanish footballer
1980 - Efstathios Tavlaridis, Greek footballer
1980 - Michelle McCool, American professional wrestler
1981 - Tose Proeski, Macedonian Singer (d. 2007)
1981 - Francis Jeffers, English footballer
1981 - Alicia Keys, American singer
1982 - Sho Sakurai, Japanese singer and actor
1982 - The-Dream, singer
1982 - Shawna Waldron, American actress
1983 - Andrée Watters, Canadian singer
1984 - Robinho, Brazilian footballer
1985 - Tina Karol, Ukrainian singer
1985 - Acie Law IV, National Basketball Association player
1986 - Chris O'Grady, English footballer
1986 - Shahriar Nafees, Bangladeshi cricketer
1987 - Maria Kirilenko, Russian tennis player
1988 - Tatiana Golovin, French tennis player
1989 - Sheryfa Luna, French singer

Source: http://www.historyorb.com
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Save Time by Using Technology

If you think your work needs a computer then buy a personal computer that meets your needs. You also require software for various programs such as word processing, spreadsheets, presentations, desktop publishing, personal information management, accounting and virus protection.
You should organize a filing system on your personal computer with documents which are descriptive and folder titles. Delete the documents that you don’t require any more.
Your e-mail message should be short and direct. You should send documents as attachments to the e-mail.
You should limit your e-mail volume by screening all your inbox messages by subject header. Stop al the spam messages or block them.
Make maximum use of your telephone. You can use caller ID which displays the name and number of the caller to screen your calls.
Use headset to talk if you are on computer. You can also divert your calls and receive voice mails.
Make use of a cable modem, ISDN line or DSL connection for your phone, fax and computer. All these connections are faster than modems.
Check your e-mails and calls twice a day.
I hope the above article is helpful for you in knowing about how to save time using technology.
Thank you for reading the above article. Please leave your valuable comments on the above article “Save time using technology”..

Source: http://onlinearnings.com
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How to Make Money Online With Adsense Blog Ads

Google Adsense is the best way to earn some money. You can earn some of the hundred dollars through Adsense program. You can earn money through Google Adsense and new content must be added routinely.Now choose a blog topic about something that have a passion.
The blog on the blogging platform requires you to log in and post where as others needs web hosting.The Posting blog entries to your blog and maintain the same topic when posting.The Google Adsense account is to be applied and the application is short and enquires about getting paid, name , address and blog URL.An adsense ad format should be created once when it is approved for Adsense.The ads on the top of the Adsense page has to be clicked and further look out for new ad unit.The drop down menus and color palette for personalization.Use Google ads on your blog.If you are comfortable with your layout ads, then click save button and get code button.Now copy the code and paste it in to your blog HTML editor.Click the save or accept button to save the code into your blog.The editing is dependant on blogging platform and you can found on your blog control page.
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Cancer patient marries in hospital ceremony

 
 Jimmy New proposes to Heather Taylor at the hospital. Photo courtesy: The Daily Mail

Internet users have been touched by footage of an American breast and brain cancer patient who has married her partner in a hospital chapel ceremony.
Britain's Daily Mail has reported American mother Heather Taylor and her boyfriend Jimmy New tied the knot in St Anthony Hospital in Lakewood, Colorado after her condition worsened.
The newspaper reports the 26-year-old breast cancer survivor, who is also battling a brain tumour was escorted down the aisle in a wheelchair and hospital staff were among those who attended the ceremony.
While there was no wedding dress, Ms Taylor wore a T-shirt with the word 'bride' written across the front and her wheelchair was decorated with pink balloons.
Her nine-year-old son handed over a bouquet of flowers before she was taken into the chapel.

Mr New decided to propose after Ms Taylor spent a difficult week in the intensive care unit, he told 9News.
The footage of the bride on her wheelchair has touched the hearts of thousands. Photo courtesy: The Daily Mail

The brain tumour his girlfriend had been battling since last July had spread to her spinal fluid.
"I came in and lowered the bed down, so that I could get down on a knee, and do it the right way - and I asked her to marry me," he said.
After some convincing, his future wife said yes.
At the ceremony Mr New said there was nobody he would rather spend the rest of his life with.
The couple met in February 2010. By July, Ms Taylor was diagnosed with stage three breast cancer.
She underwent multiple rounds of chemotherapy and radiation but several months ago was diagnosed with a brain tumor.
After her experience, Ms Taylor started a non-profit charity called the Hope for Heather Foundation.

Source: http://au.news.yahoo.com
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Tuesday, January 24, 2012

Pay per click

Pay per click (PPC) (also called Cost per click) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC "display" advertisements are shown on web sites or search engine results with related content that have agreed to show ads. This approach differs from the "pay per impression" methods used in television and newspaper advertising.
In contrast to the generalized portal, which seeks to drive a high volume of traffic to one site, PPC implements the so-called affiliate model, that provides purchase opportunities wherever people may be surfing. It does this by offering financial incentives (in the form of a percentage of revenue) to affiliated partner sites. The affiliates provide purchase-point click-through to the merchant. It is a pay-for-performance model: If an affiliate does not generate sales, it represents no cost to the merchant. Variations include banner exchange, pay-per-click, and revenue sharing programs.
Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser's keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to or above organic results on search engine results pages, or anywhere a web developer chooses on a content site.[1]
Among PPC providers, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the three largest network operators, and all three operate under a bid-based model. [1]
The PPC advertising model is open to abuse through click fraud, although Google and others have implemented automated systems[2] to guard against abusive clicks by competitors or corrupt web developers.[3]

Contents

 [hide] 

[edit] Determining cost per click

There are two primary models for determining cost per click: flat-rate and bid-based. In both cases the advertiser must consider the potential value of a click from a given source. This value is based on the type of individual the advertiser is expecting to receive as a visitor to his or her website, and what the advertiser can gain from that visit, usually revenue, both in the short term as well as in the long term. As with other forms of advertising targeting is key, and factors that often play into PPC campaigns include the target's interest (often defined by a search term they have entered into a search engine, or the content of a page that they are browsing), intent (e.g., to purchase or not), location (for geo targeting), and the day and time that they are browsing.

[edit] Flat-rate PPC

In the flat-rate model, the advertiser and publisher agree upon a fixed amount that will be paid for each click. In many cases the publisher has a rate card that lists the Cost Per Click (CPC) within different areas of their website or network. These various amounts are often related to the content on pages, with content that generally attracts more valuable visitors having a higher CPC than content that attracts less valuable visitors. However, in many cases advertisers can negotiate lower rates, especially when committing to a long-term or high-value contract.
The flat-rate model is particularly common to comparison shopping engines, which typically publish rate cards.[4] However, these rates are sometimes minimal, and advertisers can pay more for greater visibility. These sites are usually neatly compartmentalized into product or service categories, allowing a high degree of targeting by advertisers. In many cases, the entire core content of these sites is paid ads.

[edit] Bid-based PPC

In the bid-based model, the advertiser signs a contract that allows them to compete against other advertisers in a private auction hosted by a publisher or, more commonly, an advertising network. Each advertiser informs the host of the maximum amount that he or she is willing to pay for a given ad spot (often based on a keyword), usually using online tools to do so. The auction plays out in an automated fashion every time a visitor triggers the ad spot.
When the ad spot is part of a search engine results page (SERP), the automated auction takes place whenever a search for the keyword that is being bid upon occurs. All bids for the keyword that target the searcher's geo-location, the day and time of the search, etc. are then compared and the winner determined. In situations where there are multiple ad spots, a common occurrence on SERPs, there can be multiple winners whose positions on the page are influenced by the amount each has bid. The ad with the highest bid generally shows up first, though additional factors such as ad quality and relevance can sometimes come into play (see Quality Score).
In addition to ad spots on SERPs, the major advertising networks allow for contextual ads to be placed on the properties of 3rd-parties with whom they have partnered. These publishers sign up to host ads on behalf of the network. In return, they receive a portion of the ad revenue that the network generates, which can be anywhere from 50% to over 80% of the gross revenue paid by advertisers. These properties are often referred to as a content network and the ads on them as contextual ads because the ad spots are associated with keywords based on the context of the page on which they are found. In general, ads on content networks have a much lower click-through rate (CTR) and conversion rate (CR) than ads found on SERPs and consequently are less highly valued. Content network properties can include websites, newsletters, and e-mails.[5]
Advertisers pay for each click they receive, with the actual amount paid based on the amount bid. It is common practice amongst auction hosts to charge a winning bidder just slightly more (e.g. one penny) than the next highest bidder or the actual amount bid, whichever is lower.[6] This avoids situations where bidders are constantly adjusting their bids by very small amounts to see if they can still win the auction while paying just a little bit less per click.
To maximize success and achieve scale, automated bid management systems can be deployed. These systems can be used directly by the advertiser, though they are more commonly used by advertising agencies that offer PPC bid management as a service. These tools generally allow for bid management at scale, with thousands or even millions of PPC bids controlled by a highly automated system. The system generally sets each bid based on the goal that has been set for it, such as maximize profit, maximize traffic at breakeven, and so forth. The system is usually tied into the advertiser's website and fed the results of each click, which then allows it to set bids. The effectiveness of these systems is directly related to the quality and quantity of the performance data that they have to work with - low-traffic ads can lead to a scarcity of data problem that renders many bid management tools useless at worst, or inefficient at best.

[edit] History

In February 1998 Jeffrey Brewer of Goto.com, a 25-employee startup company (later Overture, now part of Yahoo!), presented a pay per click search engine proof-of-concept to the TED conference in California.[7] This presentation and the events that followed created the PPC advertising system. Credit for the concept of the PPC model is generally given to Idealab and Goto.com founder, Bill Gross.
Google started search engine advertising in December 1999. It was not until October 2000 that the AdWords system was introduced, allowing advertisers to create text ads for placement on the Google search engine. However, PPC was only introduced in 2002; until then, advertisements were charged at cost-per-thousand impressions. Overture has filed a patent infringement lawsuit against Google, saying the rival search service overstepped its bounds with its ad-placement tools. [8]
Although GoTo.com started PPC in 1998, Yahoo! did not start syndicating GoTo.com (later Overture) advertisers until November 2001.[9] Prior to this, Yahoo's primary source of SERPS advertising included contextual IAB advertising units (mainly 468x60 display ads). When the syndication contract with Yahoo! was up for renewal in July 2003, Yahoo! announced intent to acquire Overture for $1.63 billion.[10]

[edit] See also

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Greatest Movie Of All Time



Bicycle Thieves Poster

Bicycle Thieves (1948)
Ladri di biciclette (original title)

93 min  -  Crime | Drama   -  13 December 1949 (USA)
8.5
Your rating:
    -/10  
Ratings: 8.5/10 from 38,179 users  
Reviews: 165 user | 82 critic

A man and his son search for a stolen bicycle vital for his job.

Director:

Vittorio De Sica

Writers:

Luigi Bartolini (novel), Cesare Zavattini, and 5 more credits »

Stars:

Lamberto Maggiorani, Enzo Staiola and Lianella Carell
Watch Trailer
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Check In
Bicycle Thieves Still of Lamberto Maggiorani and Enzo Staiola in Bicycle Thieves Still of Lamberto Maggiorani in Bicycle Thieves Still of Lamberto Maggiorani and Enzo Staiola in Bicycle Thieves
17 photos | 3 videos | 158 news articles | full cast and crew »

Cast

Complete credited cast:
Lamberto Maggiorani Lamberto Maggiorani ...
Enzo Staiola Enzo Staiola ...
Lianella Carell Lianella Carell ...
Maria Ricci
Gino Saltamerenda Gino Saltamerenda ...
Baiocco
Vittorio Antonucci Vittorio Antonucci ...
The Thief
Giulio Chiari Giulio Chiari ...
The Beggar
Elena Altieri Elena Altieri ...
The Charitable Lady
Carlo Jachino Carlo Jachino ...
A Beggar
Michele Sakara Michele Sakara ...
Secretary of the Charity Organization
Emma Druetti Emma Druetti
Fausto Guerzoni Fausto Guerzoni ...
Amateur Actor
Full cast and crew »
Edit

Storyline

A poor young father in postwar-ravaged Rome who finally finds work putting up Rita Hayworth posters around town, only to have his precious bicycle stolen the first day on the job. In a light moment as the father and his young son chase after the thief, the boy attempts to relieve himself against a wall, and his father lets him know they don't have time for that. In another scene, the father tracks the thief into the kitchen of a brothel. Written by alfiehitchie  
Plot Summary | Plot Synopsis

Plot Keywords:

Bicycle | Thief | Job | Search | Brothel  | See more »

Genres:

Crime | Drama

Parents Guide:

View content advisory »
Edit

Details

Country:

Italy

Language:

Italian

Release Date:

Also Known As:

Fahrraddiebe See more »

Filming Locations:

Citta Valmelaina, Via Salaria, Rome, Lazio, Italy See more »

Box Office

Opening Weekend:

$11,845 (USA) (4 October 1998) (1 Screen) (reissue)

Gross:

$332,930 (USA) (5 September 1999)
See more »

Company Credits

Production Co:

Produzioni De Sica See more »
Show detailed company contact information on IMDbPro »

Technical Specs

Runtime:

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